RMM

I’ve often struggled to succinctly explain why we approach conducting social media research in the way that we do. We use tools to help us filter, rank and identify influencers, but believe these will only get you so far. We also believe in the need for some good old-fashioned manual labour, particularly to enable us to accurately understand the context of what is being discussed, and what conversation topics are most important to the brand. And finally, we use simple frameworks (such as KUDOS) to guide our analysis.

As with everything in life, you eventually chance upon someone that has summed it up much better than you ever have, or probably ever will. In a recent article, David Armano talks about the importance of three ‘areas’:

1. People
2. Process
3. Technology

Beautifully simple stuff.