Ryan MacMillan

This might well have to get marked down in the dept. of neologisms but sadly is not of my own invention: A company named Buddy Media are, so the interwebs tell me, the foremost exponent of app-vertising. Its like advertising, but with widgets and apparently this newfangled app-vertising is paying dividends for they say, and here I quote…

Users spent an average of 2 minutes and 35 seconds engaged with our applications - 75 times greater than the time consumers spend interacting with traditional banner ads and five times greater than the time spent watching a typical TV commercial

But wait, there’s more….

85% of our users returned for multiple interactions with our app-vertisements - with 56% of the total user base returning 9 times or more during the month of testing

All this data is courtesy of their new social media analytic software ‘Buddy Brain’. If they aren’t telling porkies then those figures look like a pretty good reason to ditch banner ads (like that damn buzzing fly!) and instead offer audiences a chance to interact with digital advertising so both parties get something positive out of the interaction.

…Oh, and hello! I’m back full time here at R*M now i’ve gotten the formality of my degree out of the way.