WWF charity appoints RMM to run digital marketing strategy
By Iain MacMillan November 23rd, 2007
In News · Press coverage
From New Media Age, November 22:
Enviroment charity and campaigner WWF has appointed digital consultant RMM to handle its online marketing strategy as it promotes its ecological footprint calculator.
RMM will review and develop the strategy to help the WWF reach out to online communities and promote the calculator and the organisation through new online channels, such as social networks, blogs and search.