YouTube vs Revver
By Iain MacMillan July 7th, 2006
In Stories · Tool development · Word-of-mouth marketing
Interesting article on the ExperienceCurve blog about YouTube and the inevitable tension between online properties that are purely driven by the laws of citizen media and others that are also backed by big corporate bucks. Their case for the creative merits of Revver over YouTube is a persuasive one, and one that would financially favour the creators of popular content. However, it’s hard to estimate how long it might take audiences to change their viewing habits in big enough numbers to make properties like Revver more successful than YouTube, MTV or anyone else.
1 karl long // Jul 7, 2006 at 11:32 pm
Hey Iain,
thanks for extending the conversation, i really appreciate it.
2 ExperienceCurve // Jul 8, 2006 at 1:57 am
The Audience Is Dead But The Show Must Go On…
Iain at Morrison Macmillan just picked up on a previous post of mine that was, tongue in cheek, titled YouTube Bigger Than Jesus. What Iain comments is how Revver has a long way to go before it becomes as successful as youtube, mtv etc. In fact, this i…