You know that sense you sometimes get that, well, maybe some of our colleagues in brand management are, how to say, deranged? And you know that other sense, the dread clutch of confirmation that, yes, indeed, some of our colleagues in brand management are deranged?
Well, here’s that confirmation (probably NSFW and, in my opinion, NSFEAAS)
A closer look at this derangement/apocalyptic herald after the jump.
Yes. It’s an energy drink called ‘Pussy’. 
Where to start? The tediously misogynistic overtones of the chosen brand word? The fact that ‘Pussy’ made its debut on noted televisual crapfest ‘The F-Word’ (because who better to endorse your product than a failed professional footballer with borderline Tourettes, really?)? The inescapable suspicion that someone thinks this is a really ‘edgy’ campaign when, surely to God, that whole FCUK thing ceased to be even mildly startling about four years ago? Or maybe here, with this glorious snippet of Pussy’s entirely unironic brand statement:
“The name Pussy shocks and demands attention – that’s the point. Inhibition is a recipe for mediocrity. This is a premium energy drink named with confidence.”
This, kids, is the branding equivalent of giving yourself a nickname. If you have to call attention to how shocking you are being, then you are just not being very shocking at all. And it’s not a premium energy drink named with confidence, it’s a premium energy named in fear. It’s named in the fear of not seeming dangerous and cool, of not being able to disguise misogyny as a relaxed attitude towards sex, of being crashingly dull. And that fear has given us ‘Pussy’, a paradigmatic case of the Nathan Barleys.
(via Geekologie)
