Insight, inspiration and expertise in social media
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Social media and autism: is enough being done?
Matthew investigates whether enough is being done to help those with autism make use of social media.
Methods for measuring the ROI of social media activity
We identify some key trends in measurement methodologies that brands have been using over the past year, to help understand the ROI of social media.
LinkedIn Profiles, New Jobs and Corporate Confidentiality
A post on employers who perceive their employees to be over-sharing on LinkedIn and how organisations can mitigate the reputational risks of the platform
An Air of Opportunity – The future for social media and airports
As outlined in my previous post, airports have many lessons to learn in how to wholeheartedly harness the power of social media to satisfy customers, increase non-aviation revenue and position themselves more competitively as commercial hubs. Manchester Airport is a good best practice example having won the ‘Best Airport on Twitter’ award in 2010. It’s... more
Airports and social media – The sky’s the limit?
Think back to 2010- a year of extremes for aviation, and one whose consequences have (thankfully) outlasted the dust, ash and ice. Airlines are now much better prepared for the consequences of such delays and a key weapon in their armoury is social media. London City Airport received a 22% increase in Twitter followers during... more