British Council appoints RMM to help attract overseas students

Our work with the British Council has been featured in New Media Age. Click through to read, or read the full press release below.

The British Council and language association English UK are working with social media agency RMM to promote learning English in the UK to prospective students in five overseas markets.

Former students from UAE, China, Thailand, Vietnam and South Korea have been recruited to represent the organisations on local social media sites, and promote a short film created by the British Council and English UK called ‘Light Up Your Potential’. The film shares student experiences of studying in the UK.

During February, the students will post the film on social networks, blogs and student forums that are popular in their countries, and answer questions and comments in order to give international students a taste of what learning English in the UK entails.

Sophie Cannon, Marketing, Sales and Communications Manager, said “The Prime Minister’s Initiative (PMI2) aims to secure the UK’s position as a leader in international education. It is estimated that international students in the ELT sector contribute over £1 billion to the UK economy. This film highlights the importance of the educational side of studying English along with the social activities that can be enjoyed whilst studying and living in the UK.”

Iain MacMillan, Director at RMM, commented, “This activity is designed to not only build awareness, but also foster conversation and discussion amongst prospective students and former students – who are in the best possible position to answer their questions and queries.”

Tina Hayward

Tina is responsible for business growth and new product development, as well as leading the agency in expanding their existing range of services. She also helps to develop client relationships through new products and services and explores commercial partnerships. Whilst Tina works across all sectors, she’s specifically involved in the team’s ongoing research around luxury, fashion, hospitality and drinks sectors.

Prior to RMM Tina has worked as a Media Planner at Tribal DDB, she worked across a number of clients including Compaq, Boots, Hasbro as well as ThinkNatural where she was eventually appointed in-house marketing manager. She was also digital marketing manager at Ocado before most recently occupying the role of European e-commerce manager for TimeLife. Tina has twelve years experience in digital media, marketing and e-commerce.

Tina likes shopping, eating out and spending time with her two young children.

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