As we all know (or at the very least should know) a blog post should be short, sweet and to the point. Indeed succinctness is next to godliness in the blogosphere. The term ‘Blessay’ then refers to those posts written by digial filibusters intent on droning on and on and on and on and on and on an…you get the picture.
Remember kids: write blogs, not blessays.
Matt helps our clients devise, develop and prototype ideas for social media activities, initiatives and programs.
His specialist subjects include understanding how social media has altered our traditional media consumption habits, as well as the luxury sector, retail and F&B. In addition, Matt also spends time working across the clothing, beauty, property and FMCG sectors.
Matt has been with RMM since 2007 and before that he ran a community radio station and studied Philosophy at the University of Warwick.
Matt mostly likes science fiction, skateboards and scotch eggs.
Ooh, this word has some mileage, I’m sure. It has the added advantage of being homophonic with the French verb “blessez”, “to hurt”, which is what it does, people, it hurts the discerning reader. Arrêtez maintenant!
Furthermore, it also contains within it the condescending ‘bless’, which, accompanied by the requisite ‘aw’ is precisely the reaction provoked by people who mistake length of post for usefulness of post.
[...] articles) and read very much as an article, not a blog (one might even accuse them of being ‘Blessays‘). Moreover one cannot easily get a ranking for these articles using (amongst others) [...]