By Matt Rebeiro on November 26, 2008
I want quickly to catalogue a new trend in the R*M vernacular: ‘invisible i-pod’. Taken from a comment Jeremy made its quickly been adopted as slang for ‘a really brilliant talking point’.
Influencer (and community) relations require brands to supply really engagaing talking points (talking point no-less that display all the virtues our very own KUDOS framework). Thus, if brands want to steer the conversation the way they’d like or get widespread coverage they need to have a talking point that is going to set the blogosphere alight. An example of such a talking point would be, you guessed it, the release of an invisible ipod.
Posted in Blog, Brand Management |
Matt helps our clients devise, develop and prototype ideas for social media activities, initiatives and programs.
His specialist subjects include understanding how social media has altered our traditional media consumption habits, as well as the luxury sector, retail and F&B. In addition, Matt also spends time working across the clothing, beauty, property and FMCG sectors.
Matt has been with RMM since 2007 and before that he ran a community radio station and studied Philosophy at the University of Warwick.
Matt mostly likes science fiction, skateboards and scotch eggs.
[...] while back I blogged about the idea of an ‘invisble i-pod’ moment – a really newsworthy and compelling [...]