By Rob Meiklejohn on May 21, 2012
This week Nike’s “VP of digital sport” gets Social Climber awards for both “Most Confusing Job Title” and “Best attitude to measuring the value of social media”. In other news Social Climber wonders whether Facebook is approaching ‘pay to promote’ the wrong way around and what Customer Service via social needs to do to maintain its current popularity with consumers.
Finally, and most excitingly, you’ll also find full details on the launch of the Social Climber Twitter Feed as newsletter email branches out and creates Twitter feed like it’s 2008. Watch out for the Social Climber Pinterest board coming your way sometime in 2016.
Read it in full here: Social Climber no.22 (18th May 2012)
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Posted in Blog, social climber | Tagged social climber |
As a member of RMM’s social media insights team Rob compiles research reports, keeps track of existing best practices, conducts competitor benchmarking and performs data analysis for a wide range of clients. Rob has worked on projects across a range of sectors including healthcare, automotive and business continuity.
Rob is also responsible for monitoring emerging social media trends and technologies and understanding what implications these have for both RMM’s clients and the industry as a whole.
Before joining RMM Rob studied for a BA and MA in English Literature at the University of Sheffield where he wrote his dissertation on contemporary American literature and, somehow, TV series The Wire. Away from the laptop Rob enjoys reading, gaming, music on vinyl, and making the most of his ‘compact’ frame and infamous right foot in undignified five a-side football tussles.
