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Social Climber 29: Where we’re going we don’t need vowels…

By Rob Meiklejohn on July 6, 2012

SNTMNT (which measures Twitter sentiment to ‘predict’ stock prices) launched this week to much grimacing from all. Find out what Social Climber thinks of the whole concept in this roundup of the week’s important Social Media news stories. Also in this edition:

  • Customer service on Twitter improves but still fails when it comes to linking up with other CS channels
  • Facebook receives a tearful late night answerphone message from General Motors saying sorry for the hurtful withdrawal of their advertising monies and asking to get back together
  • LORDALLUNSUGAR is told in no uncertain terms to get back in his box and take his subscription TV service ‘YouView’ with him
  • Social Climber despairs of unscientific and narrow minded surveys
  • Bullet points summations declared lazy by panel of industry experts

But don’t take my word for it. Get all the above straight from the horse’s mouth here: Social Climber no.29 (6th July 2012)

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Rob Meiklejohn

As a member of RMM’s social media insights team Rob compiles research reports, keeps track of existing best practices, conducts competitor benchmarking and performs data analysis for a wide range of clients. Rob has worked on projects across a range of sectors including healthcare, automotive and business continuity.

Rob is also responsible for monitoring emerging social media trends and technologies and understanding what implications these have for both RMM’s clients and the industry as a whole.

Before joining RMM Rob studied for a BA and MA in English Literature at the University of Sheffield where he wrote his dissertation on contemporary American literature and, somehow, TV series The Wire. Away from the laptop Rob enjoys reading, gaming, music on vinyl, and making the most of his ‘compact’ frame and infamous right foot in undignified five a-side football tussles.

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