By Rob Meiklejohn on September 7, 2012
This week Social Climber laments the naming opportunities missed by those responsible for combining Pinterest and Zappos as well as those behind the pharmaceutical industry’s first venture into social gaming.
Elsewhere Social Climber casts an eye over a new social network just for families; analyses research showing a shift in how people donate to charity through social and laments the cut and paste journalism behind the “Twitter Buzz” stories which seem to follow every political speech these days.
The real McCoy? It can be found here: Social Climber no.38 (7th September 2012)
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Posted in Blog, social climber, Tech Briefing |
As a member of RMM’s social media insights team Rob compiles research reports, keeps track of existing best practices, conducts competitor benchmarking and performs data analysis for a wide range of clients. Rob has worked on projects across a range of sectors including healthcare, automotive and business continuity.
Rob is also responsible for monitoring emerging social media trends and technologies and understanding what implications these have for both RMM’s clients and the industry as a whole.
Before joining RMM Rob studied for a BA and MA in English Literature at the University of Sheffield where he wrote his dissertation on contemporary American literature and, somehow, TV series The Wire. Away from the laptop Rob enjoys reading, gaming, music on vinyl, and making the most of his ‘compact’ frame and infamous right foot in undignified five a-side football tussles.
