Social Climber 42: the dark side, voicemail and pigeon fanciers

Once more unto the greasy poll of the Social Climber. Back in a refreshed monthly format (to make time for just one more round…), it’s business as usual as he tries to tickle out the real social goodness from around the world.

First up, the Social Climber examines why the dark side of social could be cause for excitement – but still requires an enlightened approach to measurement.

Next in the sights is CallApp, a caller ID app (surprise!) which will enable us to put our nearest and dearest straight through to voicemail, but not before seeing their newest tweet on the state of their psyche.

And let’s not forget our regular trawl through PR-hungry social media surveys, once more looking to prove that we can all be social, and have a conscience. This month, step forward Pew and the Guardian.

Surely that’s enough for now?

Iain MacMillan

Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.

He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.

Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.

Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.

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