Whilst doing some research into community and networking sites I – kind of unsurpringly – came accross this Wikipedia page listing the social networking sites of the interwebs. I feel quite ashamed and narrow minded because I was staggered not by how many social networking sites there are out there but at the membership numbers for a lot them. All too often social media revolves around the pillars of Facebook, MySpace, LinkedIn et al and sometimes I think we need to remember that there are a lot of other, smaller (but not by as much as you’d think) social networks out there that brands can and should be engaging with.
Matt Rebeiro
Matt helps our clients devise, develop and prototype ideas for social media activities, initiatives and programs.
His specialist subjects include understanding how social media has altered our traditional media consumption habits, as well as the luxury sector, retail and F&B. In addition, Matt also spends time working across the clothing, beauty, property and FMCG sectors.
Matt has been with RMM since 2007 and before that he ran a community radio station and studied Philosophy at the University of Warwick.
Matt mostly likes science fiction, skateboards and scotch eggs.
About.com added Linkedin to their famous Top 10 Job site list and it is the first and only social network on the top 10 job site list, the 3 new sites are:
http://www.linkedin.com
http://www.realmatch.com
http://www.indeed.com
Whole top 10 list here:
http://jobsearch.about.com/od/joblistings/tp/jobbanks.htm
Well, that page is going in my bookmarks.
It’s interesting to spot, while blinkered by the runaway success of Facebook et al in the UK and North America, how some sites which seemed to have catastrophically failed from the outset, have actually been immensly successful outside of this part of the world
Take Google’s Orkut as an example: I’ve heard almost nothing about it since its launch, yet it’s huge in influential countrise like Brazil and India.
Alexa gives the top user nationalities for Orkut as:
1. Brazil 20.1%
2. India 19.9%
3. United States 12.4%
4. Pakistan 9.6%
5. Japan 8.7%
6. United Kingdom 4.6%
And, more illuminatingly, the Alexa traffic rankings for Orkut in some countries really show its prominance:
Paraguay – 2 (as in the 2nd most traffic of any domain in the country)
Estonia – 6
Brazil – 15
(whereas these countries don’t register in the top 25 for Facebook’s traffic rank)
Yet:
UK – 40 (wheras Facebook scores 2)
USA – 105 (wheras Facebook scores 5)
When one considers that this list also doesn’t cover the new wave of closed social networks being formed via tools such as Ning – it’s truly enough to give a community manager for a brand nightmares.