The Future of Publishing – PPA

The PPA has posted the Future of Publishing – an insightful look into the future of magazines in a digital age where paywalls, social media and tablet computers all compete to be the ‘silver bullet’ which solves publishers’ woes of declining circulation and plummeting ad revenues.

They asked us to write an introductory guide to social media for magazines, as well as a piece on how Facebook Groups might help more enterprising magazines to crowdsource content with their readers.

Shona Ghosh

Shona is a member of RMM’s social media insights team, conducting research and data analysis to identify social media audiences, topics and trends for clients. She has been the main copywriter for clients including InterCasino and Mozilla, and is also responsible for producing RMM’s ‘technology briefings’ on the latest social technologies and trends.

Shona is currently conducting research into two sectors and their relationship with social media. The first is healthcare, and how brands should engage with online communities to provide medical information. Her second sector is hospitality, researching how restaurants and customers can benefit from location-based services.

Before joining RMM, Shona read English at Warwick University and graduated with an MA in Journalism from City University where she developed her interest in technology and media. She has worked for a number of media outlets, from helping run the student radio station to writing features and building maps for the Guardian.

When offline, Shona may be found behind a copy of New Scientist.

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