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The least social media you need for a campaign

By Matt Rebeiro on January 26, 2010

I’ve been considering the very least amount of social media a brand needs to run a campaign effectively. I have decided it requires three elements:

  1. A blog
  2. Facebook
  3. Twitter

Why these three? I’m glad you asked…

  1. A blog to post developing stories about the campaign and share any assets from the campaign (video, audio, images) as well as a place to collect PR clippings.
  2. Facebook because… well mainly because it’s a quick way to get lots of people on board as, let’s face it, a decent portion of most brands’ audiences are on Facebook. Having a fan page allows a brand’s audience to badge themselves as being part of the campaign as well as enabling them to interact with each other and allows the brand to regularly update them with new messages (messages they can pull in via the blog’s RSS – bingo!)
  3. Twitter as it is a lightening quick way to get a message under lots people noses as well as provide a real time way to coordinate large groups of people. Oh, and once again you can syndicate all the blog content via Twitter.

What do people reckon: social media on a shoe string?!

Posted in , , , , , | 6 Responses

Matt Rebeiro

Matt helps our clients devise, develop and prototype ideas for social media activities, initiatives and programs.

His specialist subjects include understanding how social media has altered our traditional media consumption habits, as well as the luxury sector, retail and F&B. In addition, Matt also spends time working across the clothing, beauty, property and FMCG sectors.

Matt has been with RMM since 2007 and before that he ran a community radio station and studied Philosophy at the University of Warwick.

Matt mostly likes science fiction, skateboards and scotch eggs.

6 responses to “The least social media you need for a campaign”

  1. Mat Morrison
    Mat Morrison
    January 26, 2010 at 18:46 | | Reply

    Couldn’t you just use the LAST Facebook Page and Twitter account you set up for the client? Ooh — and their existing blog? Do we *really* need to create a whole new set for each campaign?

  2. Tweets that mention The least social media you need for a campaign -- Topsy.com
    Tweets that mention The least social media you need for a campaign -- Topsy.com
    January 27, 2010 at 06:42 |

    [...] This post was mentioned on Twitter by Matt Rebeiro, RMM . RMM said: Blogged: "The least social media you need for a campaign". http://www.rmmlondon.com/archive/the-least-social-media-you-need-for-a-campaign/ [...]

  3. Matt Rebeiro
    Matt Rebeiro
    January 27, 2010 at 10:11 | | Reply

    Agreed… depending on the size of the campaign.

  4. Iain MacMillan
    Iain MacMillan
    January 29, 2010 at 18:49 | | Reply

    Absolutely right. No need for new pages and feeds

    And anyway, one shouldn’t be running ‘campaigns’ in social media. Unless you’re Obama, of course…

  5. What’s the least social media you need for crisis management?
    What’s the least social media you need for crisis management?
    February 15, 2010 at 21:59 |

    [...] recently blogged about what’s the least social media you need for a campaign. Given some large brands recently getting some interesting coverage around their use of social [...]

  6. The least social media needed for crisis management
    The least social media needed for crisis management
    February 16, 2010 at 11:04 |

    [...] use of social media for crisis management, such as Toyota, I was considering (with a nod to Matt’s recent post) – what’s the least social media that a brand needs for crisis management? I’m not sure [...]

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