That ‘second’ modifier might be slightly redundant, what with this being but RMM’s
second year in business, but let us not permit such syntactic infelicites to detain any longer than they would, say, a premiership footballer’s ghostwritten autobiography, shall we? Anyhoos, last year some grate brane here at RMM asked you, the lovely, shiny, readers of this blog for your predications on the coming year which, by (very) common acclaim, we called 2007.
And now, with delicious inevitability, we return to those predictions to ask whether we were freakishly clairvoyant or not so much blind as to which way the wind was blowing, but not even aware that it was a bit blowy out.
Looking back over the predictions that we and our lovely, lovely readers made, it seems like a decimally-challenged nine major themes emerged:
User-Generated Content will become more important and more prevelant.
The Authentic Human Voice will become central to comms campaigns
A shift in blogging from tech-savvy writers and readers to Johnny public
The End (capital E) of DRM
The rise and rise of the ‘one-man-band‘: individual consultants with a single sexy tool (ahem)
Storytelling will become more and more important, especially the ability to tell a story across several different media.
The niche-ing of social networks (and the concomitant damage done to my teeth by gritting them at woeful words like ‘niche-ing’)
Online activism, from the global to the local, will increase massively.
Further convergence, with caveats – the caveat that movies will always look better on bigger screens, even if your iphone is the sexiest thing in the world…
So, mes anges, how did we do? Pretty well, I’d say, though not always in the ways we may have intended. Over the next week or so, I’ll be revisiting each of these predictions in a tad-scoche more detail. And I’ll also be opening another post up to ask – nay, beg – you for your predictions for this year of our Lord, 2008.
Happy prognosticatin’.
