Tony Hawk, known to many for his obscenely popular video game series but famous really for doing stuff like this has, like so many celebrity types, adopted Twitter as the go-to medium for connecting with his fans. However, this Easter weekend @tonyhawk went all out setting his 375,000+ fans a huge Easter Egg hunt in which he, and a team of helpers around the US hid signed skateboards and then tweeted cryptic messages about where to find them. Those lucky enough to find a board were encouraged to tweet a picture of them with their new-found bounty which in turn would get re-tweeted by Hawk (thereby letting people know that the search was over).
It struck me as a really nice way to use Twitter. Hawk really threw his all in to it and spent the majority of the day fielding tweets to his followers hot on the trail of the lastest location clues. The time, effort and cost (lets not forget his boards aren’t cheap) was impressive. Moreover, I really like how much the Easter Egg hunt sits in the Twitter-experience (Twittersperience?!) – No matter how many followers someone has, their followers always feel like they’re getting the inside skinny; information that is not widely available – almost like being told a secret. Leo once blogged about DVD and online ‘Easter Eggs’ and I guess in one sense Twitter is the ultimate Easter Egg. So, well done @tonyhawk for unlocking the Easter Egg potential of Twitter and lets hope next year the hunt comes to the UK!
