Frequently asked questions

How can organisations develop effective, rather than just ‘shiny’, social ideas?
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How can organisations develop effective, rather than just ‘shiny’, social ideas?

In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful. ...more
How can an organisation relate success in social to return on investment?
FAQ_ROI

How can an organisation relate success in social to return on investment?

Much of the perceived complexity regarding measuring social media ROI is caused by treating it as a distinct channel as opposed to a contributing factor in helping each business department meet its objectives. ...more
Which business departments can make use of social and digital media?
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Which business departments can make use of social and digital media?

Over the past 12 months we have increasingly described what we do as “helping businesses implement social technologies” rather than stating we advise on, and implement, social media activities. ...more
How do you measure success in social media?
FAQ_Measurement

How do you measure success in social media?

On the basis that one social media activity can meet multiple business departments’ objectives, it makes sense that a social media activity should be measured according to the objectives of a given business department. This means setting a social media activity’s objectives in such a way that they map on to the overall objectives of each business department involved in that social media activity ...more
Why choose RMM?
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Why choose RMM?

Providing organisations with insight, inspiration and expertise in social media requires a specific type of agency. ...more
What’s preventing businesses from using social media?
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What’s preventing businesses from using social media?

Iain chats with Capgemini's Social Media Strategist, Rick Mans, about what's preventing businesses from making more use of social media. ...more
Which buzz monitoring tools should an organisation use?
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Which buzz monitoring tools should an organisation use?

To keep our finger on the pulse, we now annually review a selection of buzz monitoring tools to understand what’s happening in the market and to ensure we recommend the most appropriate tools to our customers. ...more
What ways have social technologies changed the customer service game?
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What ways have social technologies changed the customer service game?

We've outlined ten traditional aspects of customer service, and how the emergence and adoption of social technologies has fundamentally changed the game in each. ...more
Where can an organisation find suitable social media content?
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Where can an organisation find suitable social media content?

We've been thinking about the type of stimulus or fuel we use to develop ideas for social content. ...more
What social media objectives and metrics should each business department employ?
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What social media objectives and metrics should each business department employ?

We've developed a framework to guide our thinking on how each business department can use social media, what objectives they should have in mind and what metrics they should use. ...more