Food
Social media and the local pub (3/3)
This is the third blog post on my research into social media and the managed pub trade. The first blog post in this series can be viewed here and the second one here. In my last post I looked at understanding why commercial pub companies refrained from using social media for their separate managed pubs…. more
Social media and the local pub (2/3)
As highlighted in my last post I am investigating how social media can regenerate the British pub trade, focusing especially on managed pubs. In this second post I am going to tackle why larger managed pub chains are not using social media to the best of its abilities. In recent years managed pubs have largely… more
Social media and the local pub (1/3)
This is my first in a series of posts looking at the state of the UK managed pub trade, and how social media can be used help reinstate a sense of community to one of Britain’s most celebrated institutions. In 1943 George Orwell declared that the pub ‘was one of the basic institutions of English… more
IAB blog: Is the Skittles campaign true social media?
We share our thoughts on why Skittles UK’s ‘Dazzle the Rainbow’ campaign was brilliant PR – but not social.
Our comment in Communicate
We got a mention in Communicate magazine’s ‘Tweet, poke, like’ feature. They asked us for our thoughts on which companies make the most of specific social media platforms and, most importantly, who generated results from them.