Press Materials
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Press
We often get asked for our thoughts and insight on a variety of social media related topics. Click on the stories below to see what we’ve been saying in the media recently.
To see our press releases, please see our archive.
Pharma, Social and Human Research Subjects Recruitment
It is not a particularly comfortable time for the pharmaceutical industry. Several extremely profitable drugs, such as Lipitor, Zyprexa, and Levaquin, have lost their patents, whilst other big sellers, like Plavix, Seroquel and Singulair, lose theirs this year. With an apparent lack of replacement ‘blockbusters’ in the pipeline, the big, ‘brand-name’ pharmaceutical companies’ profits seem… more
Should organiations stop collecting customer data?
I spotted an interesting article in the Harvard Business Review today entitled “Stop Collecting Customer Data; Let consumers control their personal profiles” which is well worth a couple of minutes of your time, if not just because it is every bit the antithesis to all of the hyperbole around 2012 being the “year for data”.
What makes an effective corporate blog?
Matt provides a few tips on how an organisation can prepare, launch and support a successful corporate blog.
Social media tips for small businesses
Read our tips from the IAB’s ‘Digital marketing for small businesses’ event.
IAB blog: using social media for internal collaboration
We give our thoughts on and some examples of using social media for internal collaboration to the IAB social blog.