Press

We often get asked for our thoughts and insight on a variety of social media related topics. Click on the stories below to see what we’ve been saying in the media recently.

To see our press releases, please see our archive.

How can organisations develop effective, rather than just ‘shiny’, social ideas?
FAQ_shiny-SM-ideas

How can organisations develop effective, rather than just ‘shiny’, social ideas?

In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful.

Should organiations stop collecting customer data?

I spotted an interesting article in the Harvard Business Review today entitled “Stop Collecting Customer Data; Let consumers control their personal profiles” which is well worth a couple of minutes of your time, if not just because it is every bit the antithesis to all of the hyperbole around 2012 being the “year for data”.

Social media tips for small businesses

Read our tips from the IAB’s ‘Digital marketing for small businesses’ event.

IAB blog: using social media for internal collaboration

We give our thoughts on and some examples of using social media for internal collaboration to the IAB social blog.