R&D
Getting your crowdsourcing to go with a bang
The use of crowdsourcing to extract customer wants and needs in support of product development certainly isn’t anything new. However, when it comes to doing this well, there are a few simple rules to consider.
Who should be the ‘voice’ of the organisation in social media?
Working out which members of the organisation an audience already have the deepest relationship with or want to have a deeper relationship with can really inform how to develop an organisation’s personality and tone of voice in social media.
What’s preventing businesses from using social media?
Iain chats with Capgemini’s Social Media Strategist, Rick Mans, about what’s preventing businesses from making more use of social media.
Four ways in which a brand can engage in “social media” activities
One of our goals for 2010 is to do our bit to create a common language around how we describe a business’ use of social technologies and social media. This seems hardest when we consider the marketing function, where many very different activities are considered ‘social’ by brands, their agencies and their customers. I can… more
What social media objectives and metrics should each business department employ?
We’ve developed a framework to guide our thinking on how each business department can use social media, what objectives they should have in mind and what metrics they should use.