Retail
Social media and the village shop
My Mum owns a village shop and tea room in a place called Compton, on the South Downs Way. Its terribly quaint and occasionally (very occassionally) you might even find me working there, of a weekend. Never before, however, have I felt the need to help my Mum with a social media strategy, until now…
What Gap should have done
Mycustomer.com asked for our thoughts on the whole Gap logo fiasco – we were happy two throw our two cents’ worth in.
Our article for the Grocer: What location-based services could do for supermarkets
A few weeks ago we were approached by food and drink retail magazine The Grocer for our thoughts on what social technologies could do for supermarkets.
RMM Briefing: Shopkick – ‘Foursquare for shopping’
What is it? Another development in the location-based service world, and thus another location-based technology briefing. Shopkick is a newly launched iPhone app, which, lazily summarised, is the ‘Foursquare for shopping’. This is, however, a slightly misleading description as Foursquare functions around user tips, comments and interaction – none of which feature in Shopkick. Nonetheless, Business Insider… more