Sport
Using social media to help sports players’ personal development
Earlier this week I had the very great pleasure of speaking to the players at Saracens rugby club as part of their player personal development program. The program is designed to help the players further their own careers both during and after their time with Saracens. The session focused on how to use social media… more
Social media and sport: if you build it, will they come? (Post 3/3)
Well, unusual as it is in social, it seems that the answer to this question is in part “yes”. Though building an engaged and ticket purchasing community isn’t quite as easy…
Social media and sport: the importance of core communities (Post 2/3)
A post looking at the reasons behind unsold tickets and some thoughts about how social media can be employed to help sports teams who struggle to consistently fill their stadia.
Social media and sport: the challenge of filling empty seats (Post 1/3)
As an Arsenal fan, I was interested recently to read about the club’s increased ventures into social media (mainly because it’s the one field where they remain competitive). Whilst most big clubs have focused on expansion in Asian markets, Arsenal have also retained an interest in appealing to their core fan base, from ‘design your… more
How we can learn a lesson in crisis management from a certain England footballer
Can an injunction truly have the desired affect as we –collectively – leave a greater trail of data in our wake? Despite there being an injunction on Rooney’s alleged indulgences with ladies of the night (meaning that until this past week there was no coverage of the alleged events online) there is still a foot print of people searching for ‘Wayne Rooney’ and ‘prostitute’ on Google Insights – peaking during the World Cup.