Travel
Three ways social media can help brands in the travel sector
We’ve identified a number of trends in the business challenges that social media are helping travel organisations solve, and the type of solutions we are being asked to help deliver.
Neilson Holidays – Customer Community Development
Launch of Facebook community and internal team training for Neilson Holidays (part of Thomas Cook)
Social Media Best Practice
In June we’re running a workshop for ISBA members on ‘Maximising and evaluating your social media opportunities’ (you can book here). We thought that this article might help to explain some of the background to why and how brands can use social media. We originally wrote the article for The World Advertising Research Council as… more
Whrrl: Putting Spontaneity in Travel Planning?
Like Ben, I’ve been looking into some of the new travel planning and travel 2.0 sites cropping up, and I came across a cool new app called Whrrl, which has just received $15 million in funding which will go to expanding the service and bringing it abroad (it’s only available in certain US cities for… more
Notes from a snowdrift
In response to Leo’s gratuitous beach photo, I would just like everyone to know that I am in Madison, Wisconsin, and that it is snowing like crazy. OK?