Twitter & microblogs

Iain MacMillan

What to consider when harnessing the personalilities within an organisation


Recently I read  a blog post by Chris Brogan which reasserted the truism that when it comes to social media “if you don’t like people very much, it won’t work very well”. This mantra got me thinking about what this meant for organisations and their workforces. Previously a combination of carefully constructed brand identities and… more

Matt Rebeiro

Selling gig tickets? Twitter might be the answer


Just recently i’ve noticed a growing trend for people using Twitter to source tickets to sold-out gigs.

Simon Preece

Social media can help B2B firms achieve what’s always been important – building trusted relationships


Mashable recently reported that whilst more business-to-business firms are active in social media than business-to-customer firms (86% vs 82% respectively), there remains considerable opportunity to improve the ways in which they are engaging.