Everyman, which is run by The Institute of Cancer Research, is the leading prostate and testicular cancer not-for-profit organisation the UK. RMM worked with the organisation to help them build on the social media success of their ‘Tacheback’ and ‘Keep Your Eye On The Ball’ campaigns.
Using our existing expertise and experience in the not-for-profit and healthcare sectors, we worked with the Everyman team to create a social media strategy. This strategy will enable Everyman to derive more value from its existing online communities and from its relationships with key online influencers – and enable it to reach out to new audiences in social media spaces.
RMM has also helped the Everyman team develop a roadmap of social media activity, which it will implement in 2011.
Carrie Williams, Supporter Fundraising Manager at Everyman, said:
Our new social media strategy and activity roadmap, which we developed in collaboration with RMM, will help us tighten up what we do in social media, and gives us some interesting ideas to build on in the coming year.
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