Comments for RMM http://www.rmmlondon.com Insight, inspiration and expertise in social media Sat, 11 Feb 2012 21:33:25 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Does logistics love social media? by Dan Steinberg http://www.rmmlondon.com/clients/does-logistics-love-social-media/#comment-2221 Dan Steinberg Sat, 11 Feb 2012 21:33:25 +0000 http://www.rmmlondon.com/?p=6353#comment-2221 If standard reporting can be provided on shipments for measurements by vendors, then social media can be used. Until that happens, internal programs will be needed. If standard reporting can be provided on shipments for measurements by vendors, then social media can be used. Until that happens, internal programs will be needed.

]]> Comment on Social Media Best Practice by David Fletcher http://www.rmmlondon.com/research/social-media-best-practice/#comment-2218 David Fletcher Wed, 01 Feb 2012 14:00:47 +0000 http://www.rmmlondon.com/?p=1752#comment-2218 All your social media activities should revolve around a piece of Knowledge which is Useful, Desirable, Open and Shareable. The Knowledge could be any piece of content relating to your brand, from dynamic, up-to-date, information about flight times.in my opinion this platform is very usefull to say your thoughts in a right way to the right people. All your social media activities should revolve around a piece of Knowledge which is Useful, Desirable, Open and Shareable. The Knowledge could be any piece of content relating to your brand, from dynamic, up-to-date, information about flight times.in my opinion this platform is very usefull to say your thoughts in a right way to the right people.

]]> Comment on Methods for measuring the ROI of social media activity by Sergei Baranov http://www.rmmlondon.com/clients/methods-for-measuring-the-roi-of-social-media-activity/#comment-2215 Sergei Baranov Sun, 22 Jan 2012 21:30:52 +0000 http://www.rmmlondon.com/?p=6552#comment-2215 Hello, I took part in a lot of discussions about this matter (Social Media ROI Metrics), and, discovered that majority of participants categorically denied possibility to have metrics for Social Media ROI. The “spiritual” leader of them is social media celebrity Olivier Blanchard. He calls it Social Media ROI Hypocrisy. I “dare” to pronounce an idea, which is obvious for me, that Social Media ROI is based on website traffic resulting from social media activities + conversion of qualified visitors. Again, for me, this sounds as a criteria, or, accountability of social media activities within a company. Hello,
I took part in a lot of discussions about this matter (Social Media ROI Metrics), and, discovered that majority of participants categorically denied possibility to have metrics for Social Media ROI. The “spiritual” leader of them is social media celebrity Olivier Blanchard. He calls it Social Media ROI Hypocrisy.

I “dare” to pronounce an idea, which is obvious for me, that Social Media ROI is based on website traffic resulting from social media activities + conversion of qualified visitors. Again, for me, this sounds as a criteria, or, accountability of social media activities within a company.

]]> Comment on 5 principles to guide luxury brands’ use of social media by What we’ve been reading – IM http://www.rmmlondon.com/research/5-principles-to-guide-luxury-brands-use-of-social-media/#comment-2204 What we’ve been reading – IM Tue, 17 Jan 2012 06:02:49 +0000 http://www.rmmlondon.com/?p=6116#comment-2204 [...] •  5 principles to guide luxury brands’ use of social media | rmm <http://www.rmmlondon.com/research/5-principles-to-guide-luxury-brands-use-of-social-media/> [...] [...] •  5 principles to guide luxury brands’ use of social media | rmm <http://www.rmmlondon.com/research/5-principles-to-guide-luxury-brands-use-of-social-media/> [...]

]]> Comment on Social media and sport: the importance of core communities (Post 2/3) by Festive fixtures moved for TV | Manchester United Schedule and Fixtures http://www.rmmlondon.com/blog/social-media-and-sport-the-importance-of-core-communities-post-23/#comment-2190 Festive fixtures moved for TV | Manchester United Schedule and Fixtures Sat, 10 Dec 2011 03:01:18 +0000 http://www.rmmlondon.com/?p=6390#comment-2190 [...] Premier League teams will be televised by Sky Sports and ESPN over the festive period.[ Read More ]Fixtures involving all 20 Premier League teams will be televised by Sky Sports and ESPN over the fes...loat:right;margin:5px;">[ Read More ] WordPress › [...] [...] Premier League teams will be televised by Sky Sports and ESPN over the festive period.[ Read More ]Fixtures involving all 20 Premier League teams will be televised by Sky Sports and ESPN over the fes…loat:right;margin:5px;">[ Read More ] WordPress › [...]

]]> Comment on An Air of Opportunity – The future for social media and airports by Rob Meiklejohn http://www.rmmlondon.com/uncategorized/an-air-of-opportunity-the-future-for-social-media-and-airports/#comment-2189 Rob Meiklejohn Mon, 05 Dec 2011 14:08:20 +0000 http://www.rmmlondon.com/?p=6482#comment-2189 A good piece. Building on the idea that flyers are excited about where they're travelling to surely there's an opportunity for businesses and brands based in destination cities to start their engagement with travellers before they take off? The most valuable information an airport can provide (beyond boarding gate and other basic flight info) will surely be tied in to the holiday destinations of their customers. A good piece. Building on the idea that flyers are excited about where they’re travelling to surely there’s an opportunity for businesses and brands based in destination cities to start their engagement with travellers before they take off?

The most valuable information an airport can provide (beyond boarding gate and other basic flight info) will surely be tied in to the holiday destinations of their customers.

]]> Comment on Four ways social media can help brands in the automotive sector by Bicycle saddle http://www.rmmlondon.com/clients/four-ways-social-media-can-help-brands-in-the-automotive-sector/#comment-2182 Bicycle saddle Mon, 21 Nov 2011 06:37:17 +0000 http://www.rmmlondon.com/?p=6183#comment-2182 Simon Preece thanks for sharing this ! Simon Preece thanks for sharing this !

]]> Comment on An Air of Opportunity – The future for social media and airports by Iain MacMillan http://www.rmmlondon.com/uncategorized/an-air-of-opportunity-the-future-for-social-media-and-airports/#comment-2179 Iain MacMillan Wed, 16 Nov 2011 16:52:13 +0000 http://www.rmmlondon.com/?p=6482#comment-2179 Interesting stuff, Sophie. Perhaps we should consider how we might tap into the different mind-set of people in airports - they're a captive/trapped audience who are excited about where they're flying too. How can stores and restaurants make them spend more in the time they are there? What other forms of entertainment could they enjoy? 1. How can we better prepare them before they get to the airport (e.g. event invites, offers, previews) 2. How can we make their lives easier once they're there? Can we take time away from the boring, mundane tasks (like standing in line) so they can spend time on the exciting things (and spend money in the process!) Interesting stuff, Sophie. Perhaps we should consider how we might tap into the different mind-set of people in airports – they’re a captive/trapped audience who are excited about where they’re flying too. How can stores and restaurants make them spend more in the time they are there? What other forms of entertainment could they enjoy?

1. How can we better prepare them before they get to the airport (e.g. event invites, offers, previews)

2. How can we make their lives easier once they’re there? Can we take time away from the boring, mundane tasks (like standing in line) so they can spend time on the exciting things (and spend money in the process!)

]]> Comment on An Air of Opportunity – The future for social media and airports by Iain MacMillan http://www.rmmlondon.com/uncategorized/an-air-of-opportunity-the-future-for-social-media-and-airports/#comment-2178 Iain MacMillan Wed, 16 Nov 2011 16:52:12 +0000 http://www.rmmlondon.com/?p=6482#comment-2178 Interesting stuff, Sophie. Perhaps we should consider how we might tap into the different mind-set of people in airports - they're a captive/trapped audience who are excited about where they're flying too. How can stores and restaurants make them spend more in the time they are there? What other forms of entertainment could they enjoy? 1. How can we better prepare them before they get to the airport (e.g. event invites, offers, previews) 2. How can we make their lives easier once they're there? Can we take time away from the boring, mundane tasks (like standing in line) so they can spend time on the exciting things (and spend money in the process!) Interesting stuff, Sophie. Perhaps we should consider how we might tap into the different mind-set of people in airports – they’re a captive/trapped audience who are excited about where they’re flying too. How can stores and restaurants make them spend more in the time they are there? What other forms of entertainment could they enjoy?

1. How can we better prepare them before they get to the airport (e.g. event invites, offers, previews)

2. How can we make their lives easier once they’re there? Can we take time away from the boring, mundane tasks (like standing in line) so they can spend time on the exciting things (and spend money in the process!)

]]> Comment on Airports and social media – The sky’s the limit? by Simon http://www.rmmlondon.com/uncategorized/airports-and-social-media-the-sky%e2%80%99s-the-limit/#comment-2172 Simon Mon, 07 Nov 2011 18:10:45 +0000 http://www.rmmlondon.com/?p=6460#comment-2172 Engaging in social media around the airport is a really interesting topic. The airport terminal is one of the locations at which I probably always use social media. There's a perfect mix of factors behind this, namely a desire to be up-to-date with travel information, spare time on my hands, (usually) a decent wifi connection and (hopefully) something to share around looking forward to going somewhere interesting or asking for advice on where to go. Plus, I think this is one of THE opportunities to link in location-based social activity. An interesting comparison would also be with larger shopping centres and how they use social media in relation to their "concessions" - could/should they play a curation role of deals in the terminal etc? Engaging in social media around the airport is a really interesting topic. The airport terminal is one of the locations at which I probably always use social media. There’s a perfect mix of factors behind this, namely a desire to be up-to-date with travel information, spare time on my hands, (usually) a decent wifi connection and (hopefully) something to share around looking forward to going somewhere interesting or asking for advice on where to go.
Plus, I think this is one of THE opportunities to link in location-based social activity.
An interesting comparison would also be with larger shopping centres and how they use social media in relation to their “concessions” – could/should they play a curation role of deals in the terminal etc?

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