Every now and then, it’s helpful to remember that content and tools don’t need to be expensive, flash and glossy. They just need KUDOS. Here’s a great example of a piece of content that’s very clever, very shareable – and delivered to the user via the marvellous technology of an Excel spreadsheet. Doesn’t hurt that it comes from Australia’s finest (apart from my business partner, of course), AC/DC.
Thanks to one of our clients (who will remain nameless) for pointing this one out.
Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.
He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.
Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.
Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.
[...] past weekend Iain blogged about the low-fi approach to viral that ACDC took with their excel spreadsheet video. Innovative; [...]