Mihaela Venkova is the RMM intern this month. Last week she went sleuthing to the SCAMP conference which focused on innovative digital projects – particularly those headed up by women. Read on for data games and the dark side of user-generated content.
Data games & privacy
Since the launch of data.gov.uk, there’s been a lot of love for data amongst digital and creative types. Naked Communications’ Katy Lindemann introduced the Chromaroma project – an online multiplayer game about commuting in London using Oyster card data. By playing the game, users receive points for their traveling methods, route choices and speed, e.g. first journey, fastest journey, quickest time for getting between stations. These journeys are tracked and visualized into a single map and depending on the user’s preference the information can be shared with others where the competition element arises.
The latter point touched on the topic of privacy or how to prevent the game from becoming a stalking tool which Katy assured is omitted by making the opt-in data sharing option automatic instead of leaving it to “share with all” by default as other websites do.
The token bloke
Albion tech director Gavin Brook was the only male speaker for the day and didn’t fail to impress speaking about the changing face of the digital world. His talk focused on how technology rapidly advances and becomes a customized tool built-in in accordance with our needs and wants. Among the examples Gavin shared were the Slapometer, 3D hologram projections, the Arduino open source hardware, interactive broadband speed tests in the form of horse races and speed dials, jackets for blind people alarming for nearby walls, and umbrella with flashing grip activated when it is about to rain.
Stay tuned for part 2 of the SCAMP conference.
[...] ← Digital innovation in action – part 1 [...]