By Iain MacMillan on September 19, 2009
We’re constantly thinking about the best way to foster creativity regarding the use of social technologies (particularly by our clients and their customers), and how to link this creative process seemlessly to the strategic part of our process. It sounds so simple…
Below I’ve reproduced a slide from Tim Berners-Lee’s presentation on the Semantic Web and Linked Data, which Matt and I attended a week or so ago at the Science Museum, and about which Matt has already written.
The process of web science (Tim Berners-Lee)
You can see the full presentation build on this subject within one of his presentations here. It’s one of the clearest explanations I’ve seen of how social conventions fit into system design, of how science and ‘magic’ can mix to create solutions, and of how important both creativity and collaboration are within that mix.
Now all I need to do is relate this thinking more directly to the day-to-day challenges our clients set us within social media. I’ll get back to you later on that…
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Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.
He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.
Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.
Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.
