By Iain MacMillan on July 26, 2008
I’m using a song lyric in each of my blog post titles this week. I promise I’ll stop next week.
A quick overview of some of the commentary I’ve been reading on Facebook Connect – from ReadWriteWeb, Gottaquirk and Jeremiah Owyang. Here’s the quote:
Facebook Connect will allow corporate websites to allow users to authenticate, interact, and share with their Facebook network –all without leaving the corporate website
A few weeks ago, I was working with a friend on a project that would require us to build a community. This is a rare occurrence, as we tend to spend our lives telling people to facilitate and engage with existing communities rather than build new ones. But the project was cause-related and required its own branded environment (for various reasons), so was potentially justifiable. As I understand it, Facebook Connect would now allow me to use Facebook’s social network functionality in a third-party space. Marvellous.
However, the issues around monetisation, and therefore privacy, seem to remain as woolly and worrying as ever. If anyone’s got some really good coverage and opinion pieces on this, please let me know.
Posted in Facebook, Stories |
Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.
He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.
Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.
Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.
