By Iain MacMillan on January 28, 2009
I’ve recently mentioned and recommended Karl Long’s blog to a few marketers who have expressed an interest in delving a little deeper into the thought processes behind businesses actively using social media. Here’s another reminder to check him out if you haven’t already.
Not only do I share many of Karl’s views, but I’m extremely jealous of the way he can take quite complex points about social media and express them in such a simple and straight-forward manner. Here’s a recent example, which recently came up in discussions on a couple of our own client projects,
IMHO I believe the future of all business will be based on what Lawrence Lessig calls a Hybrid Economy, where a business co-creates value with it’s customers, and the businesses that win in that case will be the ones that not only have a system to capture and share that value, but inspire their customers to create more and more valuable things and ideas.
A really helpful thought, really clearly expressed. So if you aren’t already, go read what Mr Long has to say on this and other matters.
Posted in Customer experience, Marketing, Social Networks, Stories |
Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.
He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.
Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.
Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.
