Oftentimes in client meetings you can, as a social media ninja, find yourself being asked to identify influencers or influential locations which the brand could enter in to dialogue with. Social media outreach, digital PR – call it what you will, it all boils down to finding people and places to have a conversations with/in.
We at RMM use a number of tools to help us identify relevant people and locations and they all rely on defining a set of conversation topics to search for. However, getting the conversation topics out of brands can be a bit like pulling teeth as they seek to explain to you the numinous essence of their brand and how their audience can’t be pidgeon holed and are special individual little snowflakes, every one of them. This can prove to be an irksome process with lots of back and forth as between you and the client you seek to agree a set of conversation topics within which people and places can be found.
STOP! Want to make this a very quick, very simple process? Just ask them to give you a list of the brand’s key SEO terms. This list will almost certainly lead you to the most relvant conversation topics for the brand and thusly will lead you to the right influencers and influential locations for the brand.
Realising this simple yet effective tactic has made my life (and my clients’ lives) just that bit easier.
Hehehe.. that’s pure genius.. It really does cut through all the client ‘marketing speak’ into the heart of the matter – what is it that people are using to find your site.. Now I guess the only thing you need to ask is if they’ve been SEO optimised successfully or not?