By Dan O'Connor on October 3, 2007
… then they would have had a really, really odd day in terms of their online buzz.
First of all this morning the noxious fumes from a burning pot of Nam Prik Pao, the fiery Thai chilli dip, caused the evacuation of several streets in Soho, London. Disaster! The Chilli brand is now associated with nefarious terrorist dirty bomb plots.
But lo, what media-savvy brand-rehabilitiation through yonder window breaks? Why it’s the loyalty-restoring news, this very same afternoon, that a compound found in chillies may be able to remove pain without effecting sense or movement. It could well spell the end of the ‘numbing’ effect that traditional anaesthetics inevitably produce.
Brilliant! From Chilli con al Qaeda to healthcare superhero in the space of a day. Now that, my friends, is branding.
Posted in PR, Stories |
Dan is responsible for translating social media research into the analytic and conceptual frameworks which underpin the team’s product and service development. He is particularly interested in how social media has changed the ways in which people exchange information within networks, and the impact that these changes have had on traditionally top-down information systems, such as those prevalent within the health, education and NGO sectors, where he leads RMM’s activities.
Dan’s focus upon health and education stems from his background in academia: He has a PhD in History and, as well as being Head of Research at RMM, he is a member of faculty at the Berman Institute of Bioethics at the Johns Hopkins University in Baltimore, USA. He has published and lectured widely on the ethics of social media use within healthcare systems, and is involved in the application of social media in medical education at Johns Hopkins hospital.
Dan likes cooking, martinis, and irony. Frequently at the same time.
roflmao. Hilarious!
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