RMM PR: New wins, hires and positioning
With a pair of client wins and two new hires, RMM adopts a new agency model and moves into the social media space.
After 18 months in business RMM is staking its flag in the social media space where it is helping brands get involved in their audiences’ conversations.
RMM founding partner, Iain MacMillan, explains, “Our focus is on social behaviour online in its broadest sense – conversations, debate, trading, networking, sharing and gaming - on blogs, websites, forums, virtual worlds, community sites and brand sites. We examine all of the elements that can inform those conversations: content, tools, services and most excitingly the development of brand utility through building and evolving applications for clients.”
The new positioning coincides with a number of new business wins including;
WWF-UK
RMM is developing plans for a campaign to promote WWF’s carbon footprint calculator (http://footprint.wwf.org.uk). We’ve developed a portfolio of solutions; spreading both the risk and the reward within a number of activities, some tried and tested, some new and innovative.
CILT
RMM is helping CILT, the National Centre for Languages, develop the framework for a website that will support the supplementary schools’ community languages teaching and learning initiative. Key to this scheme’s success will be facilitating collaboration and knowledge share amongst participants.
Sarah Cartwright, Programme Manager at CILT, said, “RMM has helped us develop a better understanding of how to create a platform that will foster online collaboration between supplementary and maintained sector schools. RMM have proved very approachable, good listeners and highly sensitive to the needs of the public sector. Their prompt and thoughtful advice to date has contributed to the rapid development of our concept of our website.”
New hires
To help them cope with the wave of new work RMM is pleased to announce two new hires;
Dr Dan O’Connor, Consultant: Dan’s area of focus will be on modelling online social behaviour to provide a better understanding of why activities work and how we can replicate those successes in future campaigns.
Benjamin Bland, Junior Consultant: Ben’s last role was at Boomerang Media where he was responsible for the design and launch of their new online business, Magic Boomerang.