Everyman, the campaign dedicated to ‘stamping out male cancer’, has engaged social media agency, RMM, to develop a new social media strategy.
Everyman, which is run by The Institute of Cancer Research, is the leading prostate and testicular cancer not-for-profit organisation the UK. It is working with RMM, with a view to building on the social media success of the recent ‘Keep Your Eye On The Ball’.
Using their existing expertise and experience in the not-for-profit and healthcare sectors, RMM has worked with the Everyman team to create a social media strategy. This strategy will enable Everyman to derive more value from its existing online communities and from its relationships with key online influencers – and enable it to reach out to new audiences in social media spaces.
RMM has also helped the Everyman team develop a roadmap of social media activity, which it will implement in 2011.
Carrie Williams, Supporter Fundraising Manager at Everyman, said: “Our new social media strategy and activity roadmap, which we developed in collaboration with RMM, will help us tighten up what we do in social media, and gives us some interesting ideas to build on in the coming year.”
Simon Preece, Senior Consultant at RMM, said: “Social media can be a brilliant way for charities to widen and harness the power of their networks of supporters. We’re delighted to be working with Everyman to understand how they can use social media to make this happen.”
