The cold season is truly upon us. Ask anyone in the office – I’ve been ill for at least the last week (nothing life threatening, fear not!). If only i’d known about Flu Trends – Google’s latest beta site buggerhood. It tracks buzz around conversations where people discuss being ill and tracks this against location and time to see how and where illness is spreading. Great bit of fluff but it’s not about to put Lemsip/Beechams out of business.
Matt Rebeiro
Matt helps our clients devise, develop and prototype ideas for social media activities, initiatives and programs.
His specialist subjects include understanding how social media has altered our traditional media consumption habits, as well as the luxury sector, retail and F&B. In addition, Matt also spends time working across the clothing, beauty, property and FMCG sectors.
Matt has been with RMM since 2007 and before that he ran a community radio station and studied Philosophy at the University of Warwick.
Matt mostly likes science fiction, skateboards and scotch eggs.
Despite being a reasonably terrible practice to comment on one’s own post I just realised there was a pun I missed with Google’s latest initiative: It tracks FLU and and made by Google: Flu-gle, Floogle. Tee hee hee…
Flugle… ah, you beat me to it, leaving me only to belabor the pun with the observation that this just goes to show how Google is having ever more impact on our life – becoming more influenzial, if you will.
I apologize.
And now the paragraph that begins with ‘In all seriousness’, in all seriousness, Matt, this is considerably more than the ‘great bit of fluff’ you describe it as – there are folks here at Johns Hopkins School of Public Health who have basically gone mental over the potential applications of this… I should probably write a full post about it…