By Iain MacMillan on August 2, 2008
Throughout the year we have an intern scheme running – you can find more details here. This summer, we’ve got a whole host of special guests joining us – the first of whom is Andy Ferguson who joined us a few weeks ago. Andy’s just finished up a chemical engineering course at Manchester University, but most importantly swears blind he shares my passion for 80′s music. Although he didn’t seem that impressed when I mentioned I’d been to see Duan Duran a couple of weeks ago…
While they’re with us, we not only ask our interns to help the team out on some live projects, but also to work on their own research project – the highlights of which they blog at the end of the internship. Andy’s been looking at the world of fashion. So without further delay, over to Andy.
Posted in Research, Stories |
Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.
He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.
Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.
Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.
