Acquisition & Retention Programs

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RMM’s programs of social media activity acquire and retain customers across paid-for, earned and owned social media.

Technological and behavioural change has transformed the marketing environment. To win the hearts, minds and wallets of customers, organisations need to add value, build relationships and create trust at all stages of the customer lifecycle.

Our social media programs build relationships by helping people network, create, recommend and share information, on an ongoing basis.

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As a social media specialist, RMM has all the required social tools and resources to enable an organisation to run the most effective acquisition and retention programs. Every activity is driven by our real-time conversation dashboards. We use these to identify the conversations that drive preference, pinpoint threats and opportunities and track the effect of our activity.

RMM also uses data collated from owned and earned social media activity to optimise paid-for digital advertising activity, to further drive down the cost of prospect acquisition.

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Since 2006, RMM has fostered relationships with the key social media platforms and innovators. These relationships enable our clients to be the first to know about new developments and associated opportunities.

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RMM has developed acquisition and retention programs for organisation such as Sony, Samsung Mobile, The Daily Beast, the NHS, British Council, Red Bull, the IOC and Thomas Cook.