We help our clients manage their online communities on platforms like Facebook, YouTube and Twitter, plus their own blogs or forums. This typically involves publishing content and engaging in online conversations.
To help our clients establish these online communities, we create roll-out plans, develop content and recommend the most appropriate social media platforms to use. We help ongoing development by defining social media guidelines collaboratively with our clients and training their employees to manage communities effectively.
We can also provide external resources to manage communities on behalf of our clients on an ongoing or ad hoc basis.
We monitor and analyse how our clients’ social media communities are developing and provide insights on how to improve performance.
What are the benefits to your organisation?
- Engaging in social media communities is a simple and effective way for an organisation to build closer relationships with their existing or prospective customers
- Encouraging discussion and interaction with your organisation through social media networks, such as Facebook, fuels word-of-mouth about your brand, products or services amongst participants and their networks of friends
- An online community interested and engaged in your organisation’s activities provides an online focus group that can support the development of new products, services and initiatives
- Developing a community of loyal customers who will defend your organisation against online criticism, without being prompted, is a great resource for countering negative sentiment and limiting the impact of an online crisis
- Online communities provide a simple and effective way for employees and partners to collaborate, particularly when geographically remote
Who we’ve helped
We helped Samsung Mobile spread the word about its new BEAT range of music handsets, establishing an online community around its dance-a-thon event, ‘The Last Call’.
Red Bull Music Academy asked us to help it understand and become involved in relevant, online music discussions. We trained up their music experts to talk and collaborate with existing online music communities across Europe.
We worked with the British Council to manage and train a team of online ambassadors to answer questions about UK higher education across forums and social media networks in The US, India and Malaysia.
Get in touch
If you would like to speak to Simon who leads our social CRM and community management work, you can contact him at simon.preece@rmmlondon.com or on +44 20 7193 6809.