Social business strategy development

We help organisations decide how they should use social media to meet their business objectives and to deliver against their brand vision. This involves performing social media research in the form of a social media audit, and using the outputs of of this to define:

• Social media strategies and the associated social objectives
• Relevant metrics
• A roadmap of social media activities
• A view of the internal capabilities requirements to deliver the strategy (people, process and technology)

Why the development of a social business strategy is important

• Helps create a mission statement that defines the overarching role of social for all social media activity that is conducted
• Clarifies the social objectives that the organisation should focus on achieving and the appropriate metrics
• Our strategies will detail potential social media activities which will help you achieve your organisation’s business objectives and the implications for your customers and other stakeholders
• Once a roadmap of social media activities has been defined, we will detail the key social communities and online influencers your organisation should engage with, and which social platforms and technologies to use
• Ongoing evaluation work will track social media metrics (such as engagement and activation) and correlate the effect on business metrics (such as sales and customer lifetime value) – providing a set of recommendations on how to improve the activity

Who we’ve helped

We worked with the British Council to develop a social media strategy based around online ambassadors, who were tasked with helping prospective students about the pros and cons of a UK education.

We helped Kia Motors analyse its audience’s behaviour in social media spaces to inform online PR activity and customer service initiatives before the launch of its new seven-year warranty scheme.

Mozilla asked us to help frame the social media and community strategy for their ‘Open to Choice’ campaign, communicating the importance of keeping the web public and open to a European audience.

We’ve also developed social media insights for Bailey’s, Renew, Racing2Day, WWF, Johnnie Walker, Ellesse and the Carbon Trust.

Get in touch

If you would like to speak to Simon who leads our social business strategy work, you can contact him at simon.preece@rmmlondon.com or on +44 20 7193 6809.