Social media audit

We evaluate our clients’ online activity to develop insights into how they can make better use of social media. We research and analyse their current position in social media, competitor activity and audience data to develop recommendations on who they should be targeting, where they should be active, and what to say, do and share.

We also provide resources for ongoing buzz management. We monitor conversations on a daily basis and can train employees to respond appropriately to comments, questions or complaints.

What are the benefits of conducting a social media audit?

• Conducting an audit will provide a comprehensive view of your organisation’s position in social media, and what people are saying about it
• This social data will enable the creation of social media audience segments (or ‘technographics’) that define your target audience’s needs, wants and behaviour in social spaces
• The insights derived from an audit will help inform the development of a social business strategy which can be implemented across your organisation

Who we’ve helped

We worked with Mozilla to measure the impact of its ‘Open to Choice’ campaign using monitoring tools. Our weekly findings informed campaign content and social activities.

Capgemini UK asked us to measure and analyse conversations around some of their key business areas. Our findings helped define the improvements made to Capgemini’s website and digital content.

We helped Coventry University avoid negative PR by tracking and flagging negative online reactions to a pay dispute with teaching staff.

Get in touch

If you would like to speak to Matt who leads our buzz monitoring work, you can contact him at matt@rmmlondon.com or on +44 207 193 5257.