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I *heart* Matt Damon films

By Iain MacMillan on September 4, 2007

000473926690.jpgIt’s true. I can’t help myself. Over the last year or so, I seem to have developed an unexplainable love of Matt Damon films. Is it the lack of emotion? Is it the single facial expression? Is it the fact that he gets paid $29M per movie? I mean, The Good Shepherd was really long, and very little happened. And yet…

Anyway. On Sunday I went to see the Bourne Ultimatum and heartily enjoyed it. It moved so fast that there was barely time for a plot. Another undoubted highlight in the career of director Paul Greengrass. I’d recommend anyone to go see it. But that’s not the point of the post – which I’m getting to.

After the film, I felt compelled to search online to find out more about a plot strand from the movie concerning Jason Bourne’s relationship with Nicky, the character played by Julia Stiles. Something was hinted at in their past, and I assumed I’d just missed the hidden meaning or underlying message – as I so often do in movies.


A few years ago I remember searching online for an explanation of David Lynch’s Mulhollend Drive. Once I’d read the many musings on film sites, forums and blogs, I was left so baffled by the myriad hidden messages and meanings that I was left wondering whether I’d slept through the entire movie. But boy, did I feel clever pontificating about the film’s underlying metaphors once I was all clued up…

So – no such hidden messages in the Bourne Ultimatum, but apparently a hanging plot line that either didn’t have time to be explored in the current movie or might be picked up in a later movie. But this might present a more immediate opportunity to develop a further storyline or plot online, taking advantage of all the people who, like me, seem to have been searching for more information.

In the wake of the Lost Experience, one of my big tips for this year was more multi-channel storylines which would interweave traditional broadcast movie or TV content with digital content that the audience could help mould and define. There are so many online opportunities that good storytellers could take advantage of.

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Iain MacMillan

Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.

He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.

Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.

Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.

One response to “I *heart* Matt Damon films”

  1. Dan O'Connor
    Dan O'Connor
    September 4, 2007 at 18:33 | | Reply

    Do you want to see my impression of Julia Stiles in the Bourne movies? OK, here goes:

    “…………” (changes hair colour) “……”

    Uncanny, huh?

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