Musicovery: a late discovery

Picture2.gifVia those nice chaps at Music Choice, something that I’d missed from last year – an extension of Musicplasma that allows you to find new music via genres and moods – and then via a map of the relationships between artists.

Not quite sure why this one is resurfacing. I liked Musicplasma, but after a bit of staring at the pretty patterns, I never returned. I don’t feel any more affinity to it now. Between Pandora and last.fm (and I tend towards using the former), I’m fine thanks very much. And I’ve never liked searching by genre. Not because I’m eclectic – in fact the opposite. I like my rock, pop and schalger middle-of-the-road, thank you very much.

Intriguingly, a quick review of other people’s comments (Visual Complexity, Lifehacker) seem almost entirely positive. But I’m wondering how many people who blogged about it are still using it.

However, it is beautifully simple – got to give it that.

Iain MacMillan

Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.

He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.

Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.

Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.

One response to “Musicovery: a late discovery”

  1. Lisa

    I never blogged about it, but using it right now. Use this at work but Pandora at home. Prefer this for work because we don’t all like the exact same things so this lets everyone get a little bit of what they like instead of having to listen to just my choice all day. But yea, at home I prefer something more specific to my own tastes.

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