By Iain MacMillan on August 10, 2007
Courtesy of our good friend Mark Palmer, we’ve learnt that Myfootballclub has reached their fundraising target of £1.35M (in just 3 months…) and are now in talks with 4 clubs regarding a purchase. Now, I’m all in favour of the wisdom of crowds being unleashed online, but Leeds United…? I’m looking forward to the inevitable re-purchase of David Hopkin, Michael Bridges and David Batty.
Things I’m wondering…what will be the responsibilities of the people behind the idea? Will they be the board members? Who will run the club finances? Quite an important question if you’re a Leeds fan, I’d imagine. Can we look forward to group SMS-based substitutions of a goalkeeper for a striker in the 90th minute?
Plenty of good lessons here for NGOs on how really motivating causes can create a great amount of direct action by supporters. Does anyone have any examples where charities have handed over the reins to their members in terms of spending cash on specific causes or issues?
Posted in Sport, Stories |
Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.
He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.
Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.
Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.
Hello, for answers to some of your above questions, check out the FAQ section of http://www.myfootballclub.co.uk
We haven’t reached our £1.3M yet, still accepting members so why not join the revolution and make football history!
And I can tell you now that it’s not going to be Leeds!
[...] the annals of the R*M blog you’ll see that Iain once blogged about the advent of MyFootballClub. Its been a happy source to reference when discussing crowdsourcing but its about to make way for [...]