By Iain MacMillan on June 24, 2008
Our latest article for Contagious magazine has seen us dip our KUDOS toes into the world of publishing.
The Other Side, a new, free monthly magazine aimed at London’s Northern Line underground commuters, has built an accompanying online community on social network, Webjam. Our Contagious article uses the KUDOS planning framework to see how the activity is measuring up so far.
Below is our KUDOS scorecard. It’s clearly early days for the site, as the moderate number of members, forum topics and posts shows. However, the building blocks for a good, online community are almost all there – with plenty of chances for users to interact and engage with each other.
Posted in Forums, Press, Publishing & Media, Stories |
Iain founded RMM in 2006, with the objective of providing good, strategic advice across all areas of digital and social media. Nowadays, the focus is entirely social and involves the provision of more than just advice – insight, inspiration and expertise in social media. Iain leads the strategy development and training teams on most client projects.
He specialises in leading client strategy projects in a number of sectors, including finance and gambling, where RMM has conducted studies into social behaviour in highly regulated environments. He also leads projects for travel sector clients, a sector in which RMM works in partnership with eCRM sector specialist, Spike Marketing. They work together across a number of clients, most recently including Neilson Holidays, Thomas Cook’s ski and active holidays division.
Prior to RMM, Iain spent five years helping to run the web design business, Tonic, winning and managing accounts such as Vodafone, GE, GAP, MTV and Barclaycard. Before that he worked at Tribal DDB London, working on Volkswagen before heading up the Victor Chandler, Sony Europe and Guardian accounts. And before that he had a colourful career in music promotions, running the annual Soho Jazz Festival in 1997.
Iain spends quite a large amount of time trying and failing to explain to his long-suffering wife why he really loves golf, seventies hard rock and eighties pop. She remains none the wiser.
