Online Communities
Pharma, Social and Human Research Subjects Recruitment
It is not a particularly comfortable time for the pharmaceutical industry. Several extremely profitable drugs, such as Lipitor, Zyprexa, and Levaquin, have lost their patents, whilst other big sellers, like Plavix, Seroquel and Singulair, lose theirs this year. With an apparent lack of replacement ‘blockbusters’ in the pipeline, the big, ‘brand-name’ pharmaceutical companies’ profits seem… more
KUDOS: Online, Offline, and In Your Backyard
With every new social media service there are new ways for audiences to connect and share information. But we’ve always had the means to make these connections in the offline world, through town hall meetings, conferences and casual conversations. Some organisations are managing to blend the best of both of these new online and traditional… more