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Brand Tags

By Dan O'Connor on May 15, 2008

Oh, the interwebs, with their crazy fly-by-night trends! Here’s the latest mindlessly amusing bit of web2.0 puffery: Brand Tags.

The concept is devilishly simple: each time you visit the site, a different brand logo is presented to you. You then tag it with a single word or phrase in a sort of word association type way. Then you get to see the cloud of everybody else’s tags for that brand. Twitter’s tag cloud is particularly gratifying, consisting as it does mostly of the word ‘useless’ writ in 124 point font.

Ryan Macmillan’s not an option on there, yet, but how would we get tagged if we were?

Posted in , | 2 Responses

Dan O'Connor

Dan is responsible for translating social media research into the analytic and conceptual frameworks which underpin the team’s product and service development. He is particularly interested in how social media has changed the ways in which people exchange information within networks, and the impact that these changes have had on traditionally top-down information systems, such as those prevalent within the health, education and NGO sectors, where he leads RMM’s activities.

Dan’s focus upon health and education stems from his background in academia: He has a PhD in History and, as well as being Head of Research at RMM, he is a member of faculty at the Berman Institute of Bioethics at the Johns Hopkins University in Baltimore, USA. He has published and lectured widely on the ethics of social media use within healthcare systems, and is involved in the application of social media in medical education at Johns Hopkins hospital.

Dan likes cooking, martinis, and irony. Frequently at the same time.

2 responses to “Brand Tags”

  1. Noah Brier
    Noah Brier
    May 15, 2008 at 19:46 | | Reply

    “web2.0 puffery” … i love it.

    thanks for the shout out ryan.

  2. Mark Muggeridge
    Mark Muggeridge
    May 31, 2008 at 10:05 | | Reply

    Relivant; Diverse; Distracting;Amusing !

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