Sophie Wyatt

Sophie recently graduated from the Univeristy of Bristol with a degree in Geographical Sciences. Not tempted by the dizzying heights of the crayola, teaching or town planning stereotypes, she is now pursuing a career in advertising, marketing and PR.

Passionate about travel and with a thirst for adventure, Sophie has summited Mount Kilimanjaro, cycled across France, and travelled to 21 countries before her 21st birthday! She loves tennis, hockey, water and winter based sports and is about to start a ski season in the Alps.

4 responses to “An Air of Opportunity – The future for social media and airports”

  1. Iain MacMillan

    Interesting stuff, Sophie. Perhaps we should consider how we might tap into the different mind-set of people in airports – they’re a captive/trapped audience who are excited about where they’re flying too. How can stores and restaurants make them spend more in the time they are there? What other forms of entertainment could they enjoy?

    1. How can we better prepare them before they get to the airport (e.g. event invites, offers, previews)

    2. How can we make their lives easier once they’re there? Can we take time away from the boring, mundane tasks (like standing in line) so they can spend time on the exciting things (and spend money in the process!)

  2. Iain MacMillan

    Interesting stuff, Sophie. Perhaps we should consider how we might tap into the different mind-set of people in airports – they’re a captive/trapped audience who are excited about where they’re flying too. How can stores and restaurants make them spend more in the time they are there? What other forms of entertainment could they enjoy?

    1. How can we better prepare them before they get to the airport (e.g. event invites, offers, previews)

    2. How can we make their lives easier once they’re there? Can we take time away from the boring, mundane tasks (like standing in line) so they can spend time on the exciting things (and spend money in the process!)

  3. Rob Meiklejohn

    A good piece. Building on the idea that flyers are excited about where they’re travelling to surely there’s an opportunity for businesses and brands based in destination cities to start their engagement with travellers before they take off?

    The most valuable information an airport can provide (beyond boarding gate and other basic flight info) will surely be tied in to the holiday destinations of their customers.

  4. Some airport examples using social media | ilkokimo

    [...] An Air of Opportunity – The future for social media and airports [...]

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